E-commerce Checkout Experience Optimization

Design Problem

Shopping cart abandonment rates were high due to a confusing, lengthy checkout process. Customers complained about unnecessary forms and lack of clarity on progress.

Process

• Benchmarked industry leaders and mapped users’ journey through the existing checkout flow.

• Collaborated with stakeholders to define core requirements and removed redundant steps.

• Ran A/B testing to compare various layout options and microinteractions.

Solution

We launched an optimized, three-step checkout with autofill support and clear progress indicators. Post-launch, we saw a 22% increase in completed checkouts and a significant boost in customer satisfaction ratings.